The Homebuyer’s Playbook

The First-Time Homebuyer Guide is an interactive eLearning experience designed to help new buyers navigate the excitement and stress of purchasing their first home. Through guided reflection and practical exercises, learners identify and prioritize their essential needs, like budget, size, and location, versus their wants, such as design features or luxury amenities.

Client
Vanderwell Realty
(eLearning Challenge)

Year
2025

My role:

Project Lead responsible for planning, redesign, visual updates, and ensuring alignment with the new brand style.

Objectives:

Differentiate between needs and wants when buying a home.

Establish a realistic budget aligned with financial goals.

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Collaborate with a Vanderwell agent to evaluate and prioritize potential properties.

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Design process

Conducted learner analysis to understand first-time homebuyers’ decision-making challenges and emotional drivers.
Storyboarded and prototyped an interactive scenario using Parta.io’s no-code editor to simulate real-world buying decisions.
Incorporated feedback loops and reflection prompts to encourage self-assessment before meeting with an agent

Challenges & solutions

Simplified the complex financial and emotional aspects of homebuying by using relatable storytelling and guided decision paths that made abstract concepts tangible.
Balanced informational depth with engagement by applying visual design principles and adding interactive elements to create an intuitive, focused experience.

Outcomes & impact

Created a learner-centered onboarding tool that streamlines the agent-client alignment process.
Improved readiness of first-time buyers to identify priorities before property tours.
Demonstrated how thoughtful learning design can reduce agent workload and accelerate deal closure.

Interactive activity - Talk it out with your realtor

Interactive graphic with clickable labels